Cartier exhibition in Zurich: Into the Wild
I promise I don’t go looking for fine jewellery exhibitions, they seem to find me. In The Art of Movement by Van Cleef & Arpels, I shared why jewellery is the one fashion category which excites me and it has been quite a journy to discover the differences and similarities of various haute joailleries.
A short city break to Zurich over Christmas led us to stumble across Cartier’s Panthere exhibition (I’m on a quest to visit Global Christmas markets. A post on that probably won't be due for another few years. Next on my list is Vienna).
The exhibition was immersive and experiential; striking visuals, 360 movie footage, holographic projections (around the jewellery as well as on the walls might I add) and the journey ended with a Cartier gift shop and a branded cafe with complimentary beverages and madeleines.
Like other fine jewellery exhibitions, there was a focus on heritage, craftsmanship and glamour. It was beautifully done and I can assure you, you will never find an exhibition in London to give away anything complimentary so the caffeine and sweet treats was a really lovely gesture.
But unlike The World of Tiffany and Yves Saint Laurent, there were hardly any jewels on display, but instead a bigger focus on the story of Cartier, just like The fabulous world of Dior. It is the stories which draw you into another world and help you see with new eyes; uncovering what’s hidden and projecting what’s buried.
Art & Aesthetics
